Coca-Cola revealed on Monday that it has paid $5.6 billion to acquire sports drink producer Bodyarmor. The deal marked the company’s biggest brand acquisition to date.

In 2018, the beverage giant purchased a 15% stake in Bodyarmor, making it the company’s second-largest stakeholder. Basketball great Kobe Bryant was the company’s third-largest stakeholder at the time, having invested in Bodyarmor just two years after it was established. The Wall Street Journal estimates that Coke’s acquisition would net the late NBA star’s estate over $400 million.

The purchase of the remaining 85% of Bodyarmor was somewhat expected. In a pre-acquisition filing with the Federal Trade Commission in February, Coke announced its intention to purchase a controlling stake in Bodyarmor later this year.

Although PepsiCo’s Gatorade is by far the industry leader with about 70% market share, Coke’s acquisition of Bodyarmor helps the company acquire market share in the sports drink category. Bodyarmor has beaten Coke’s Powerade to become the second-largest competitor in the market by presenting itself as a healthier sports drink. The sports drink brand’s retail sales are estimated to reach more than $1.4 billion this year, up roughly 50% from last year, according to Coke.

Mike Repole, co-founder of Bodyarmor, will remain with the company as part of the transaction. Vitaminwater, Smartwater, and Energy Brands were also established by Repole, all of which are now owned by Coke. Repole and BodyArmor President Brent Hastie will also remain to assist Bodyarmor in its attempt to surpass Gatorade.

Repole said Coke’s decision to hire him as a consultant for other aspects of its portfolio shows that the company wants to do things differently. He said he does have some plans on how to improve Coke’s marketing and packaging.

In a report issued Monday, Consumer Edge Research analyst Brett Cooper noted that it will be tough to measure Repole’s participation with Coke, but given his prior triumphs, it appears more likely to be good than bad.

Credit Suisse analyst Kaumil Gajrawala said in a note Friday that he expected the merger to be favorable for Coke, citing Bodyarmor’s brand equity and the opportunity for Coke to distribute its sports drinks internationally, as it did with Monster, ahead of the agreement’s approval.

The Bodyarmor agreement is Coke’s greatest brand acquisition, surpassing its $5.1 billion purchase of Costa Coffee in 2018. Coke’s stock has increased by 2% this year, valuing the company at $242 billion. In early trade, the stock was down less than 1%.